Having a website is essential in today's age if you offer a service or product. Your website reflects your brand and is the first impression users will have to interact with your business. Promoting your business online gives you access to more opportunities for growth and experience. Here are 9 Signals that indicate the need to redesign your website.
Fluctuating Website Traffic
When people visit a website, they should easily find what they are looking for and be encouraged to take the next step, whether that is signing up for a newsletter or buying a product. If people leave your website quickly and cause your bounce rate to increase, it may be time to redesign.
Website Takes Too Long To Load
When you visit a website, and it takes forever to load, it is frustrating, but it can also indicate more significant design problems that need to be addressed. Slow loading times can be caused by several factors, from an overloaded server to too many images and animations on a page. Websites can often be slow due to various reasons, ranging from outdated technology to too much traffic and the cause needs to be analyzed by a developer.
Your Brand is Evolving
Creating a website for your company is the first step towards online visibility and as companies grow, their messaging and values change. That has to be reflected in your website design. Your website signals to customers that your company is evolving, which can be a good thing. However, if your design doesn't reflect the changes in your company, it can look like you're behind the times. Keeping your website current will more accurately reflect your business and keep customers interested.
Difficulty in making website changes
To keep up with the ever-changing web design platforms and technologies, many website owners find themselves in a situation where they need to redesign their websites. Maintaining a website requires design and coding skills, which not every business owner will have. Using a CMS platform such as Shopify or WordPress can guide you through making beneficial changes to your website with an easy-to-follow drag and drop solutions. This allows you to focus on your business and let the platform handle the technical aspects. You will be able to improve your website's design and marketing with each update without worrying about hiring a full-time web designer.
Issues Navigating Your Website
It is essential to have a good user experience (UX) and user interface (UI) to have a successful website. A good UX and UI makes it easy for users to navigate your website and find your products or services. The user experience and interface needs to be smooth. Meaning that your traffic should find important information on the first page they land. If your website is challenging to use, this will deter customers from generating business. Correcting this issue should be a top priority and can be spotted by using Google Analytics and analyzing your traffic.
“Design is not just what it looks like and feels like. Design is how it works.”
- Steve Jobs
Website not loading properly on different devices
A high-quality website should be responsive on all devices and browsers. This means your website will automatically adapt to the device's size it's being viewed on, whether it's a desktop computer, laptop, tablet, or phone. You want to be as accessible as possible. This allows customers to access your website more easily.
Can’t find your website on Google searches
If you are looking to rank your business on Google, there are a few things you need to take into account. One of the most important is how your website looks and functions. The best-ranked websites under any google search will have a modern design, straightforward, easy-to-navigate, and the website's contents will blend well with your business's overall goal. An important factor in keeping your website in high search ranking is consistency with your content. Using Google's search console can allow you to analyze your website's performance and traffic. Keep your website up to date while measuring how customers receive your updates.
Brand and Design is not consistent
Your brand draws users in and is one of the deciding factors in whether they'll commit to using your service. There are instances where you decide you may want to rebrand and change your current brand strategy. When making any changes to your brand, you need to consider how it will stay connected. By constantly coming up with new changes away from the initial strategy, eventually, it will become less relatable to your users. Be consistent and stick to your brand strategy throughout your website and other media outlets.
Website gives untrustworthy first impression
The contents of your website should give the impression that your business is trustworthy and secure.
- Images - If your site uses imagery, choose high-res, aesthetically pleasing, and quickly dissect ideas. These images should also reflect the overall tone of your brand.
- SSL Certified - Having an SSL certificate is necessary to lets users know you care about their cyber-protection. Users will also be notified that your website is not secure, which may prevent them from exploring your services altogether.
- Testimonials - Providing feedback in the form of testimonials will allow users to trust your services. Hearing positive opinions of your service is a great tool to generate business. Make sure your testimonials are informative and touch on the specifics of your service.
While these signals are just a scratch on the surface there are many more to look out for. You’ll need to take into account your traffic, marketing, product and design. It is all combined and each and every one of these needs to play their part. If you are experiencing issues with your website, we’re here to help. We will analyze your specific situation and let you know if the problem is design related and assist you in building brand consistency, creating an easy-to-use interface, and to create a long-term plan for your website's success.