How to Choose a Web Design Company

Whether you are an entrepreneur ready for a website redesign to keep your online presence up to date or ready to launch your new eCommerce business, choosing a web design company is certainly not an easy feat. With a quick Google search, you get presented with over 3,8million results from aspiring and established agencies ready to channel their creativity into your project.

But still, you have no idea how to choose a web design and development company that aligns with your vision and knows the ins and outs of Web Design while keeping up with the latest trends.

To help you cut through the noise and help you choose a good web design company for your digital home, we rounded up some helpful tips below.

How to choose the best web design agency for your company?

Determine your goals and expectations before you start looking for the web design company

Chances are that you already have a pretty good idea of the ideal look of your business’ website. Maybe, you’ve spent hours looking for brand identity inspiration, aesthetic Shopify themes, and website design examples. So before you choose a web design company, it would be best to set your design expectations. Make a list of your non-negotiables and add some extra options as well just to give your website developer a clear picture of what you need. The perfect website design should align with your business brand strategy and goals, so make sure to share your Brand standards, Guidelines and if you don’t have any yet let them know.   If you are a new business owner, you may want to choose a web design company that can help you develop an identity as a first. That would include some of the most important elements of your online presence including color palette, typography, and logo. For example, Kindd needed help with developing their brand strategy and their online store presence on Shopify. This included multiple services from Branding and Packaging design to UX/UI Design and SEO.

Find potential web design companies or freelancers online or locally

Fiverr Freelance Services

Now on to the next step: how to choose a web design and development company that meets your needs. As soon as you create a list of your expectations and goals, it’s time to find potential web design companies or freelancers that can work collaboratively with you to bring your vision to life.

Web design services come in many different price points, so it would be best to set your budget based on your current needs. For example, the cost of web design with an agency/studio can range from $3000 to $10,000+; template-based design is usually a more budget-friendly option while custom design is a lot more complex and thus pricier.

You can find freelance web designers and agencies on numerous sites like Behance or manually search for local and international designers who are experienced in certain industries like Skincare eCommerce Website Design, Supplement Branding, jewelry eCommerce design, or whatever other niche you may need.

Good web design companies have portfolios on their website

Just like with every other service, website designers usually have an extensive web design portfolio with examples of previous projects. In order to choose the best web design for your company, make sure that the designer can adapt and work on multiple different types of aesthetics so you can assess their skills and capabilities. Do they have fantastic coding abilities? Are they familiar with the principles of DTC eCommerce or B2B Website Design? Do they have examples from previous Shopify stores (or similar commerce platforms)?

When you find a web design company that fits your style, don't forget to check for online reviews and mentions that indicate the work ethic and skills of the designer. It’s important to find a person who is willing to listen to ideas but also be in charge of the complex issues that may arise.

Schedule a call with the web design company

It’s time to get in contact with the designer and determine if this company is the right choice for your project. If you want to choose a good web design company, the introductory call is the best way to understand their work ethic. Do they sound accessible and friendly? Do they make you feel comfortable discussing the details of the project or do they immediately jump on the sales pitch? It’s important to choose a web design company that ticks all your communication and quality boxes.

Here are some standard questions to ask during your initial call:

1. Have they worked with similar companies in the past?
2. How much communication touchpoints are needed during the entire process?
3. Are any of the services outsourced or everything is build inhouse?
4. Is it a specialized serviced or jack of all trades?
5. How does the project management look like?
6. Do you also write the content to the website design?
7. Is the website template based or custom designed?
8. Is SEO and Analytics implementation included?

Conclusion: Choosing a web design and development company

So how to choose the best web design for a company for your project? There are many different variables that you need to take into consideration. Having a detailed list of your expectations and goals will help you identify the best person for the job a lot quicker. When you are on a quest to find a good web design company or a freelancer, take a hard look at their portfolio to get a clear picture of their skills, adaptability, and overall knowledge of the industry. Look for reviews and mentions that indicate the quality of their service and jump on a call to make sure that their personality and way of communicating match your needs.

If you want to know more about the web designing process, get in touch today to discuss your project.